In 2009, Heerenveen beat Twente to win the Dutch Cup, the first trophy in their history. Heerenveen win on the pitch and have a strong financial situation off it, the envy of many other Eredivisie sides. The club also produce some first class talents and sell them on for bags of cash. There can be problems though and last season proved it. A stormy campaign resulted in a disappointing finish and two coaches sacked during the season. New coach Ron Jans is expected to put those troubles behind Heerenveen however and the squad has been strengthened, even if many familiar names have been shown the door. Jans should certainly be able to usher in a new era for Heerenveen and a better season is expected.
Key arrivals: Youssef El-Akchaoui (NEC); Bas Dost (Heracles); Kevin Stuhr-Ellegaard (Randers)
Key departures: Kristian Bak Nielsen (FC Midtjylland); Michael Dingsdag (Sion); Paulo Henrique (Palmeiras); Goran Popov (Dynamo Kyiv); Gerald Sibon (Melbourne Heart)